For Nike × AMBUSH’s Nite Sport campaign, directed by Aidan Zamiri and produced by AMBUSH® under the creative direction of Yoon Ahn, we led the development of the full storyboard and visual narrative. Our illustrations defined the structure of the film, guiding sequences, character staging, and transitions through a graphic language that blended gothic drama, Y2K nostalgia, and football culture.

The boards became the blueprint for the short film and helped translate the concept into a cinematic form with a distinct rhythm and identity. Nite Sport, a trailer-styled narrative about a mysterious transfer student whose dark aura fuels a climactic soccer match, went on to earn a D&AD 2024 shortlist for Best Fashion Direction / Short Form. This campaign showcases our ability to channel visionary fashion storytelling into a cohesive brand narrative, balancing experimental aesthetics with Nike’s cultural edge.