In collaboration with Nike’s team, we developed the storyboard and motion language for Nike’s Invincible 3 campaign, translating the product’s ZoomX cushioning innovation into a sensory visual experience. When trying on the shoe for the first time, runner Sasha Fierce described it as, “It feels like I’m running on marshmallows.” This phrase became the conceptual axis of the campaign, shaping how we visualized softness, rebound, and responsiveness through motion.

Working alongside Nike’s Team, we explored a palette of everyday material metaphors that embodied the Invincible’s balance of comfort and stability. The storyboard defined each stride through key motion phases: impact, compression, energy return, and lift-off.

By translating product innovation into tactile and expressive movement, the campaign captured Nike’s promise of “Feels like a sweet ride. Looks like a running shoe.” The result became the most successful social media post for Nike and the Nike Running channel, proving that emotion and material storytelling can drive performance design forward.