An immersive installation at the Nike SoHo flagship in NYC, Air Unrivaled chronicles the evolution of LeBron James’ signature line and its connection to Nike Air innovation. We contributed to the development of the full graphic system and iconography, highlighting key moments in LeBron’s career — from MVP seasons to championship runs. The installation spanned a full-length wall with detailed schematics, illustrated colorways, and narrative design. The artwork was also featured as a fold-out poster in the deluxe LeBron 17 box set.