For the collaborative launch of the NIKE × LEVI’S × NIGO Air Force 3, HOUSE ΩF YAIA was commissioned to create the central illustration featured throughout the campaign. The artwork reinterprets a lost piece of classic Americana iconography through a modern lens : Shane, a wooden cowboy in the Levi Strauss & Co. Archives. The cowboy was originally created to act as a larger-than-life advertisement tool inside stores that sold Levi’s® products

Designed to evoke vintage billboard painting and mid-century hand-rendered advertising, the piece bridges NIGO’s archival sensibility with Levi’s rugged heritage and Nike’s performance legacy. The illustrated character became the campaign’s visual anchor, appearing across motion spots, social content, and physical cutouts in the global launch of the AF3.