For this project our studio was responsible for creating the storyboard based on the brand’s brief. The task was not only to illustrate scenes but to translate the concept into a cinematic sequence that could guide the project’s tone, pacing, and overall direction. We approached the storyboard as both a visual script and a design exercise: framing the mule’s passage through Queens, establishing the scale of the city as backdrop, and highlighting the sherpa’s hybrid attire that merged tradition with The North Face x Aimé Leon Dore. Each frame was crafted to balance atmosphere with readability, ensuring the production team could clearly envision setting, character interaction, and mood.

This work reflects our studio’s ability to turn abstract creative briefs into concrete visual tools—storyboards that don’t just depict, but also shape and inform the storytelling across the full production process.