We were trusted with creating the graphic system for NIKE × SACAI’s Magmascape launch—integrating design, storytelling, and brand tone across retail, social, and media touchpoints.

With exclusive access to the Nike DNA archive, we studied the original Magma and Footscape models to inform our visual approach. Our work centered on expressing the collaboration’s hybrid identity through technical illustration, schematic storytelling, motion concepts, and environmental staging. The Magmascape merges the ’80s hiking boot-inspired lugged outsole, round boot laces, and suede panelling of the Magma with the airy textiles, side-lacing ergonomics, and asymmetry of the Nike Air Footscape.

Together, these elements reinforced the Magmascape’s bold hybrid engineering for exploration—rooted in design heritage and elevated through sacai’s layered aesthetic. This project highlights our ability to translate Chitose Abe’s visionary edge into a cohesive brand narrative.