We were tasked by Kudos, a creative company know for “building stories, identities, and experiences that connect clubs, brands, and communities”, to create a full line for the merch of Club Atlético Aldosivi. Among these, our reinterpretation of the figure of Saint George stood out and was so well-received that it became part of the team’s official 25/26 third kit, produced with Kappa.

The jersey itself reflect a rare convergence of belief, community energy and sport: bold green vertical gradient stripes, a white collar with a fine red trim, and “Ruega por nosotros” printed on the upper back. Our illustration is embedded into the fabric as a repeating pattern that runs through the green stripes of the jersey. The Saint George figure now lives within the shirt’s design subtle yet powerful, merging devotion and identity.

In the context of our work at HΩY, this project stands as an exemplar of how illustration can transcend merch — it became a symbol worn on the pitch and embraced by an entire fan base.