I was responsible for creating the graphic system used across retail, social media, and brand communications for Nike’s “Precision On Point” campaign. My work focused on visually articulating the product’s core innovations—Gripknit, Asym Fit, and the Cyclone 360 plate—through a mix of technical illustration, motion concepts, and schematic storytelling. These assets supported the launch of the Phantom GX II worn by Erling Haaland, helping communicate precision and performance across multiple platforms.