Over several years, I created original illustrations and graphic systems for Hurley during its Nike-owned chapter, contributing to the brand’s core visual identity. My work spanned retail collections, artist series, and key projects for Hurley’s Pro Surf Team—designing graphics worn by top athletes on the WSL tour. Fusing hand-drawn elements with surf psychedelia, tattoo iconography, and California counterculture, I helped shape a distinctive visual language that traveled from beaches to billboards. These designs supported Hurley’s global presence across apparel, events, and media during a defining era for the brand.