For Play Dead a lifestyle imprint orbiting the visual legacy of the Grateful Dead, we built a trio of illustrations that reinterpret the band’s iconography through HΩY lens: loose linework, saturated markers, and a studied collision between Americana, psychedelia, and cartoon exaggeration.

The series was developed as print-ready apparel graphics, each illustration adapted across multiple products. A celebration of Deadhead visual culture, rebuilt with the discipline for details and irreverence that defines the studio.